Instagram Promotion

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Instagram Promotion

Marketing on Instagram

Instagram is the second most accessed network behind Facebook. The popular visual-first social medium sees over one billion active monthly users and 500 million daily Instagram Stories. Instagram’s primary advantage over other social media platforms is its visual nature. If you have a business that benefits from the design of your product or if you have a service that has a visibly noticeable end result, Instagram is the best platform to showcase that content. Video, imagery, and illustration are all great content fits for this social media platform, but your marketing strategy will ultimately determine what type of content to publish and how often to post it. Establishing a strategy before diving right into a new social media platform, no matter how well it works for everyone else’s business, will keep you focused on your goals and — most importantly — your audience.


The increase in brands who’ve developed a presence on the platform has skyrocketed. Oberlo estimates that 71% of US businesses use Instagram. But is it worth their time, and should your business also be on the platform? The answer is yes, and here’s why:
Instagram sees over one billion active monthly users and 500 million daily Instagram Stories.
There are 140 million Instagram users in the U.S.
Instagram is the second most accessed network behind Facebook. Users browse for an average of 53 minutes per day.
About 71% of US businesses use Instagram.
Nearly 45% of Instagram’s users are between the ages of 18 and 44.
Promote Your Business on Instagram
Once you establish a dedicated follower base, you can start converting those followers into paying customers. Here are some strategies.
Promotions: Deals, discounts, BOGOs, and other offerings are a great way to drive first-time sales with your Instagram audience. Be sure to include what your followers need to do to receive the offer, and mention a deadline to create a sense of urgency.
Contests: What better way to make someone a customer than by letting them try your product? Run contests that require someone to follow your account or post with a hashtag to enter.
Charity: 81% of millennials expect companies to make a public commitment to charity. Doing so can build affinity for your brand and help turn followers into customers.
Teasers: Instagram is a great platform to show your audience glimpses of new products before they’re available. While you don’t want to spam your followers’ feeds with only product photos, a few images can build excitement.
Live launches: Consider showcasing a new product or service using Instagram Live. Then, drive users to purchase by including a purchase link in your bio.
Also, don’t forget to leverage the link in your Instagram bio as well as your Instagram Story Highlights as these can connect followers to your website, blog, and product pages.

Lastly, be sure to promote your Instagram on other channels. Include an Instagram social share button on your website and share your Instagram on other social platforms. Sometimes the fastest way to gain more followers is to simply ask for them!

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